Consumer Goods

Why you need decision mentoring for consumer goods?

Consumer Goods industry is undergoing a market disruption where every consumer is satisfied by one or more brands. Brands that don’t adapt to this dynamism will be left behind.

To achieve this, brands need to understand the consumer needs and category at a granular level. With every SKU being a contested space, a 30,000 Feet understanding will not suffice.

Ongil.ai analyses a single source of truth for brands from consumer needs to purchase behaviour to advocacy. The engine not only analyses but also provides prescriptions at a SKU level.