What is Tabletop Strategy Lab?
Complex decision making involves a lot of possible optimal decisions. Given the impact of the decisions it is critical to have data based validation before implementation.
We built the Strategy Experiment Lab with the simple question: What if leaders could run experiments to validate their strategies process with a mere click of a button?
Ongil’s Strategy Experiment Lab creates virtual product prototypes with different attributes. The product-consumer segment fit is checked by running AI generated marketing campaigns in different social and search platforms. The most successful campaigns can then be shortlisted for primary research.