Brand Licensing

Why you need decision mentoring for brand licensing?

Brand licensing is a $300 Billion industry. Brands which can successfully leverage brand positioning of themselves or the licensor stand not only gain revenue but also consumer goodwill.

Decisions of licensing can no longer rely only on the synergy of consumer segments between licensing partners. Meaningful decisions can only be made by understanding why consumers buy a brand and how the brand can meaningfully engage with them.

How does deliver decision mentoring for brand licensing?