Brand Licensing

Why you need decision mentoring for brand licensing?

Brand licensing is a $300 Billion industry. Brands which can successfully leverage brand positioning of themselves or the licensor stand not only gain revenue but also consumer goodwill.

Decisions of licensing can no longer rely only on the synergy of consumer segments between licensing partners. Meaningful decisions can only be made by understanding why consumers buy a brand and how the brand can meaningfully engage with them.

How does Ongil.ai deliver decision mentoring for brand licensing?

1

Listen to the consumer - what they are influenced by, say, and buy?

2

Communicate the brand values in a way it resonates

3

Assess the licensee/licensor fit

4

Align on the right GTM strategy with the licensing partner

5

Predict and measure outcomes