Market Disruption Strategy

Category market potential

Customer spend and preferences

Impactful cultural trends

Attributes that drive product sales

White space opportunities in the category

Customer persona - product mapping

Attribute combinations with high success likelihood

Size of prize estimation

Prescription based on risk-reward optimisation

Identification of product attribute combinations that matter in different markets and for various customer persona

AI generated product soft prototypes for each combination

Dynamically run experiments to quantify the chance of success of the product idea in the market