Market Disruption Strategy

What are the key aspirations/pain points of the category’s consumer?

Broader trends that drive purchase behaviour

Market-basket analysis of Consumer Segment

Identify product opportunities from existing white spaces

Map product opportunities to overall GTM strategy

Size of prize estimate for different product ideas

Identification of product attribute combinations matter for different customer persona

AI generated product soft prototypes for each combination

Dynamically run experiments to quantify the chance of success of the product idea